David Pogue

Arts & Culture

Do you own an iPhone or other Apple product? If you don’t, chances are that you know someone who does. Although the present ubiquity of Apple is well-known, how much do you know about its past? Just in time for Apple’s 50th anniversary, author and CBS correspondent David Pogue tells the history of the iconic company: how it was born, nearly died, and was revived under the legendary Steve Jobs, and how it later became the most valuable company in the world.

On April 1, 1976, two men in their 20s, both named Steve, founded a modest startup. Their goal was to bring the power of computers to everyone. Over the next five decades, Apple revolutionized the tech landscape, introducing the public to many products that we use today and marrying technology with design.

With in-depth research and illustrations, Apple: The First 50 Years includes new interviews with 150 key figures, including Steve Wozniak, John Sculley, Jony Ive, and many current engineers, executives, and designers. Stories of frenetic all-nighters, creative rebellion, and innovation offer readers a backstage look the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and colossal failures (Lisa, Apple III, MobileMe) that mark a half century of Apple devices. Pogue’s book also attempts to dispel myths, clarifying the past and evaluating Apple’s position in the future as it enters the next 50 years.

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