Nearly 3 billion people live on $2 a day, and they’re not just the world’s greatest challenge—they also represent an extraordinary market opportunity, say Paul Polak and Mal Warwick. The co-authors of The Business Solution to Poverty say the key is “Zero-Based Design”: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really need and fueled by “the ruthless pursuit of affordability.” Polak and Warwick show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost—and at profit margins comparable to those of businesses in first-world nations.
Presented by: Town Hall as part of the Civic series, with Elliott Bay Book Company. Series supported by The Boeing Company, the RealNetworks Foundation, and the True-Brown Foundation. Series media sponsorship provided by The Stranger and KUOW.
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Learn more: About the book and authors.