Daniel Pink: Selling and the Art & Science of Persuasion

Listen Here: 

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

According to the U.S. Bureau of Labor Statistics, 1 in 9 Americans works in sales. But dig more deeply, and a startling truth emerges: Yes, 1 in 9 Americans works in sales—but so do the other eight. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move and motivate others. Pink, author of Drive and the new To Sell is Human, offers a fresh look at the art and science of persuasion, showing how powerful economic changes have created a new approach to moving people that involves very human qualities, and surprising skills. Presented by Town Hall and University Book Store as part of The Seattle Science Lectures, sponsored by Microsoft. Series media sponsorship provided by KPLU.

LEARN MORE:
http://bit.ly/THPink